Celebrity makeup routine and stories from @katieholmes

Actress Katie Holmes performs her minimal makeup routine directly to the camera from her bathroom. While applying foundation, blush, brow gel, mascara, and lip products, she shares a continuous monologue of personal stories. She discusses her lack of confidence with makeup, her '90s kid' aesthetic, getting tips from her makeup artist, and anecdotes from her acting career, including a shout-out to Zoey Deutch. She also reflects on living in New York City, how it influences her style, and concludes by showing her finished, natural look.

Creator: @katieholmes on Instagram

Video format

Yap

Video outline

  1. State relatable insecurity
  2. Share an expert's tip
  3. Weave in personal stories
  4. Reveal the simple system
  5. Show the confident outcome

Hook overview

A direct, personal invitation from a recognizable figure, promising to share an intimate process with the viewer.

Verbal hook

Hi. I'm Katie Holmes, and I'm here to do my makeup with you.

Visual hook

A direct-to-camera, medium close-up shot of celebrity Katie Holmes in a white robe, creating an immediate sense of intimacy and a behind-the-scenes feel.

Hook strategies

  1. identity-specificity
  2. secrets-shortcuts
  3. transformation-payoff

Payoff

The subject presents the finished result and expresses a newfound sense of confidence and readiness, delivering on the implicit promise of the product and the journey.

Narrative framework

The Relatable Journey

Narrative framework logic

A trusted figure shares their process for a specific task, framing it not as an expert tutorial but as a personal journey of learning. The narrative is built on vulnerability and personal anecdotes to make the process feel intimate, the products intuitive, and the outcome achievable.

Narrative framework breakdown

  • frameworkName: The Relatable Journey
  • frameworkType: Standard Narrative
  • coreLogic: A trusted figure shares their process for a specific task, framing it not as an expert tutorial but as a personal journey of learning. The narrative is built on vulnerability and personal anecdotes to make the process feel intimate, the products intuitive, and the outcome achievable.
  • confidence: 95
  • pendingStatus: created

Topics: Makeup, Cosmetics / Skincare, Lifestyle, Celebrity

Concepts: Get Ready With Me, Storytime, Vulnerable Monologue

Formats: Yap

Elements: Jump Cut

Account types: Brand, Personal Brand

Transcript excerpt

Hi. I'm Katie Holmes, and I'm here to do my makeup with you. In daily life, I do very minimal makeup because I don't feel that confident in my ability to put on makeup. Also, I'm a nineties kid. That was cool back then, and I guess I still think it's the 90s. My amazing makeup artist Genevieve is still giving me lessons on how to apply blush, and I'm 40 years old, and I'm still learning. And she says, always just a little dot on the no, kind of like salt when you're cooking. Throw it back. Shout out to Zoey Deutch and Michelle Wilson when we were doing our time together. Every night, I would go and say, how did I do on my brows? Yeah. I usually bad one good night of brows. I'm realizing that I'm talking to myself, which is pretty normal. I have lived in New York on and off since 2012, and New York is just I don't know. It's the best. I was in San Diego for three months this winter, so I missed the winter, which I wasn't upset about because the winter is it's hard in New York. I'll be back next year. I will be with everyone. I will do the snow angels, and I will go to the park, and then I will be grumpy like everyone. I love it. You no, men don't spend that much time getting dressed

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