Get Ready With Me Video Examples

Get Ready With Me (GRWM) videos are a short-form staple where creators walk through their personal preparation routines while talking directly to their audience. The format rewards intimacy and candor, making it one of the most versatile content strategies on TikTok and Instagram.

What makes GRWM content work is the structure it borrows from daily life. Getting ready is something everyone does, which means the format carries built-in relatability before the creator says a single word. But the preparation process is also just repetitive enough that it gives viewers something to watch while their real attention goes to whatever the creator is actually saying. That tension, between a visual task and a verbal one, is what makes GRWM videos so well-suited to candid conversation, hot takes, storytelling, and Q&A. The mirror is a natural confessional. The brush in hand is a reason to keep watching.

The dominant format here is the yap, and that makes sense. Most GRWM creators are not primarily teaching a skill; they are talking while demonstrating one. @mikaylanogueira is a good example of how far this can stretch: she opens a video with Easter makeup goals, detours into dissecting a Dunkin donut to find a munchkin inside, feeds it to her dog, and then circles back to foundation and bronzer without losing the thread. @chloeabeth4545 takes a similar approach but uses the routine as scaffolding for a listicle, delivering a running monologue about behaviors she finds cheap while applying a full face. The makeup is not the point. The conversation is. The makeup just keeps it grounded. When GRWM videos do lean into tutorial territory, like @alliehorta walking through her bridal makeup trial or @merit demonstrating a cream blush application technique, the format shifts toward product education without losing the personal register that makes it feel different from a straight how-to.

Beauty and lifestyle dominate the topic mix, but Get Ready With Me content covers more ground than that framing suggests. @bigjohngolfs turns the format into a comedic vlog about getting ready for a golf round, showering at a public beach shower and doing sarcastic commentary from his car. @gracestavert uses it as a fashion decision video, trying on different footwear and bags against a blazer dress. The format is flexible enough to hold festival prep, bridal planning, trend commentary, and celebrity nostalgia. @merit's video featuring Brenda Song applying makeup while sharing stories from her Disney Channel years is technically a product demo but lands like a celebrity profile, with the GRWM structure doing the work of making it feel casual and unguarded rather than produced.

For creators thinking about whether to use this format, the key question is not what you are getting ready for but what you want to say while doing it. GRWM is a delivery mechanism as much as it is a content category. It is most effective when the creator has a point of view that benefits from an informal setting, something to confess, argue, explain, or share that would feel too stiff in a direct-to-camera address but lands naturally when the hands are busy. @izzydavey99 keeps it focused on the transformation itself, which works for a beauty-first audience. @abigailcanfieldd layers in a trending topic, the Blythe Doll lookalike trend, to give the GRWM a news hook. Both approaches are valid; what they share is a reason to keep watching beyond the routine itself.

143 videos in the database use this concept.