Brand Video Examples
Content and video ideas for brands making content about their products, launches, brand story, community, and company.
Browse curated brand video examples from Instagram and TikTok in our reference library.
9230 videos in the database use this account type.
Top Brand video examples
- Face quadrant makeup swatch demo by @thelipsticklesbians (Talking Head Edit) — 919,100 views
- Rapid clips showing training tool by @slidemvp (10 Shot) — 916,000 views
- Quirky dance announces brand sale by @dermalogica (One Shot) — 333,100 views
- App demo with text overlays by @jeongyoon.design (Screen Recording) — 308,641 views
- Telling our business origin story by @bad.hambres (Vlog) — 3,464,253 views
- Showing skill progression through practice by @slidemvp (10 Shot) — 3,146,738 views
Popular creators
A useful place to start is @diorbeauty, which uses Cinematic Trailer construction to pull viewers into the behind-the-scenes production of a Natalie Portman campaign, treating craft and process as the story rather than the product itself. On the opposite end of production scale, @novartis publishes personal employee monologues about workplace culture and health, making a pharmaceutical company feel human by centering real voices over polished messaging. Both approaches show the same underlying logic: brands that perform well tend to put an authentic perspective at the center, whether that is a celebrity campaign or a candid internal story.
Trending hooks
The hooks that recur across brand content tend to front-load either a sensation or a surprise. A first-person pipe slide that drops the viewer underwater before they realize what is happening works because the disorientation creates a question the video then resolves. A creator physically bending a sheet of makeup powder the moment the video starts works for the same reason: it violates an expectation about how a material should behave. The structural mechanism in both cases is the same. The hook creates a gap between what the viewer thought they knew and what they are now seeing, and the brand lives inside that gap.
Top videos
The pattern across high-performing brand videos is that the commercial intent is embedded, not announced. A branded festival montage from @juliabouvierr treats the partnership as a backdrop to a genuine experience. A behind-the-scenes camera demo from @osmo_global wraps product functionality inside a creative technique tutorial. The brand gets communicated through demonstration and atmosphere rather than through a pitch. When the product or company feels like a natural part of the story being told, rather than the reason the story exists, the video stops feeling like advertising and starts functioning like content people actually choose to watch.