Relatable Zillow scrolling at game from @zillow

Video format

One Shot

Video outline

1. Establish engaging environment
2. Reveal unexpected, relatable activity
3. Label the shared habit

Hook overview

An immersive, first-person POV shot that establishes a specific, often desirable, real-world setting and activity, creating an immediate sense of place.

Title hook

Back to your regularly scheduled Zillowing

Verbal hook

Welcome to Chicago, the winning city of America.

Visual hook

A close-up shot of a person scrolling a real estate app on their phone, juxtaposed with the background of a crowded baseball stadium and a classic Chicago-style hot dog in the foreground.

Hook strategies

1. relatability-contrast

Payoff

The payoff is the viewer's feeling of recognition and validation ('I do that too!'), creating an instant bond with the content and reinforcing a sense of shared community around a specific habit.

Narrative framework

The Secret Habit Juxtaposition

Narrative framework logic

Placing a common, often private, digital habit into an unexpected and highly specific real-world context to create a moment of surprising relatability.

Narrative framework breakdown

• frameworkName: The Secret Habit Juxtaposition
• frameworkType: Standard Narrative
• coreLogic: Placing a common, often private, digital habit into an unexpected and highly specific real-world context to create a moment of surprising relatability.
• confidence: 95
• pendingStatus: created

Transcript excerpt

Welcome to Chicago, the winning city of America.