Selena Gomez 2016 vs 2026 makeup from @rarebeauty

Video format

Carousel

Video outline

1. Showcase stark visual contrast
2. Label the opposing states
3. Reveal catalyst in caption
4. Direct to full content

Hook overview

A visually arresting single image that merges two contrasting states or eras onto one subject, creating an immediate puzzle for the viewer's eye.

Title hook

2026 2016

Verbal hook

We are sooo back. Our friend @desiperkins just dropped a new YouTube video with Founder @selenagomez (!!) doing a lil’ 2016 vs. 2026 look

Visual hook

A striking, high-resolution, symmetrical close-up of a major celebrity (Selena Gomez) making direct eye contact, immediately drawing the viewer in to examine the subtle differences in the makeup application on either side of her face.

Hook strategies

1. transformation-payoff
2. curiosity-open-loops

Payoff

A clear Call to Action in the caption, driving the highly-curious viewer to a longer-form video or external link to see the full transformation process.

Narrative framework

The Temporal Split-Screen Hook

Narrative framework logic

Presenting a stark visual dichotomy on a single subject with minimal text to spark immediate curiosity and drive traffic to an external explanation.

Narrative framework breakdown

• frameworkName: The Temporal Split-Screen Hook
• frameworkType: Standard Narrative
• coreLogic: Presenting a stark visual dichotomy on a single subject with minimal text to spark immediate curiosity and drive traffic to an external explanation.
• confidence: 95
• pendingStatus: created