rarebeauty on Instagram & TikTok
Rare Beauty is Selena Gomez's makeup and fragrance brand, sharing beauty content that ranges from playful product spotlights to heartfelt makeup tutorials. The account features both Selena herself and community creators demonstrating products like lip gloss, blush, and perfume in fun, relatable ways. Expect a mix of trendy audio moments, real transformations, and authentic celebrations of beauty.
Niche: Beauty,Cosmetics / Skincare,Makeup
Profiles: @rarebeauty on Instagram, @rarebeauty on TikTok
13,700,830 followers · 37 analyzed videos · 138 posts · 574,445 average views
Tags: kartenbrand2026
Creator profiles
- @rarebeauty on Instagram - 8,641,593 followers, 70 analyzed videos, 138 posts, 453,253 average views, The Everyday Identity archetype
- @rarebeauty on TikTok - 5,059,237 followers, 3 analyzed videos, 30,063 average views, The Becoming archetype
Representative videos
- Men fail to make girl blush - 8,082,281 views
- Behind the scenes collaboration teaser - 1,851,444 views
- Celebrity explains product line inspiration - 1,600,000 views
- Skit reveals product as the solution - 27,445,136 views
- Automated makeup production line - 21,486,206 views
- Selena Gomez dramatic makeup selfies. - 12,660,330 views
- Show and tell blush tutorial - 10,944,935 views
- Mixing all blush shades together - 9,365,427 views
- Close-up aesthetic product reveal - 7,067,405 views