Michigan State University campus photo showcase. from @michiganstateu

Video format

Carousel

Video outline

1. Hook with major accolade
2. Validate with specific data
3. Highlight core values

Hook overview

A bold, text-heavy visual announcing a prestigious title or award to instantly establish authority and capture attention.

Title hook

MSU NAMED "DREAM SCHOOL" IN THE NATION

Verbal hook

Michigan State was recently named a "dream school" in the nation...

Visual hook

A vibrant, sweeping aerial photograph of a university campus during peak autumn, featuring brilliant orange and red foliage that creates an idyllic and inviting scene.

Hook strategies

1. credibility

Payoff

The caption concludes by tying the data back to the brand's mission and the ultimate benefit to the target audience.

Narrative framework

The Accolade Billboard

Narrative framework logic

Uses a single, high-impact visual headline to announce a major achievement, driving the audience to the caption for the validating data and core value proposition.

Narrative framework breakdown

• frameworkType: Standard Narrative
• frameworkName: The Accolade Billboard
• coreLogic: Uses a single, high-impact visual headline to announce a major achievement, driving the audience to the caption for the validating data and core value proposition.
• confidence: 95
• pendingStatus: created