Explains app metrics then offers database from @devinjatho
The creator announces a new Instagram app feature, advising viewers to use it for analytics rather than editing. He demonstrates how to access these metrics via screen recording and interprets various retention graph shapes to diagnose video performance issues. The video concludes with a call-to-action to comment a keyword for a free database of viral video examples.
Creator: @devinjatho on Instagram
Transcript
Last week, Instagram dropped a new editing app called edits, but editing is the last thing that you should use it for. If you open up the edits app and click on the bottom right, then what you will find is you will find unseen metrics about your videos that you cannot find anywhere else. And it's fucking crazy. It shows you your video skip rank, it shows you your video's like rate, share rate, follower versus non follower engagement, but most importantly, it reveals your video's retention graph.
Topics: Social Media Marketing, Content Strategy, Creator Economy, Marketing