Choose which home amenity to eliminate from @zillow

Video format

Single Photo

Video outline

1. Pose a forced-choice challenge
2. Present a set of desirable options
3. Force the elimination of one item

Hook overview

A provocative headline that frames a difficult choice or elimination scenario, immediately engaging the user with a challenge (e.g., 'One has to go').

Title hook

One has to go

Verbal hook

What can you live without 👀

Visual hook

A grid layout of five highly desirable and relatable housing amenities presents a difficult choice, immediately engaging viewers by forcing them to evaluate their personal priorities.

Hook strategies

1. relatability-contrast

Payoff

An implicit call-to-action where the structure of the choice itself prompts the user to comment with their decision, which is often reinforced by an explicit question in the caption.

Narrative framework

The Elimination Game Framework

Narrative framework logic

Drives engagement by presenting a set of universally desirable options and forcing the audience to choose one to eliminate. The tension between wanting all options and being forced to sacrifice one creates a strong incentive for comments and debate.

Narrative framework breakdown

• frameworkName: The Elimination Game Framework
• frameworkType: List-Style Narrative
• coreLogic: Drives engagement by presenting a set of universally desirable options and forcing the audience to choose one to eliminate. The tension between wanting all options and being forced to sacrifice one creates a strong incentive for comments and debate.
• confidence: 95
• pendingStatus: created