Woman in bed hugging laptop from @annaxsitar

Video format

Carousel

Video outline

1. Hook with relatable state
2. Create a curiosity gap
3. Promise a transformation story

Hook overview

The entire first slide acts as the hook, presenting a relatable 'before' scenario (e.g., boredom, frustration) to establish the starting point of a narrative and build immediate rapport with the audience.

Title hook

ONE NIGHT I WAS BORED IN BED...

Verbal hook

ONE NIGHT I WAS BORED IN BED...

Visual hook

A young woman with a serene, happy expression sitting in bed and hugging her laptop, creating a relatable and cozy atmosphere that draws the viewer in.

Hook strategies

1. curiosity-open-loops
2. relatability-contrast

Payoff

The payoff is not delivered on this slide but is strongly implied. The function of this slide is to build anticipation for a resolution or transformation that will be revealed in the rest of the carousel.

Narrative framework

The Relatable Origin Story

Narrative framework logic

To hook the viewer by initiating a personal story from a mundane, highly relatable 'before' state. It uses an open-ended statement with an ellipsis to create a strong curiosity gap, promising a story of transformation or discovery in the subsequent slides.

Narrative framework breakdown

• frameworkName: The Relatable Origin Story
• frameworkType: Standard Narrative
• coreLogic: To hook the viewer by initiating a personal story from a mundane, highly relatable 'before' state. It uses an open-ended statement with an ellipsis to create a strong curiosity gap, promising a story of transformation or discovery in the subsequent slides.
• confidence: 85
• pendingStatus: created