Library meme about free books from @columbuslibrary

Video format

Single Photo

Video outline

1. Hook with absurd analogy
2. Visually execute the joke
3. Connect joke to brand

Hook overview

A large, bold headline presents a nonsensical or surprising comparison, reframing the core topic in an unexpected context to create immediate intrigue and humor.

Title hook

LIBRARY BOOKS NEARING $0 PER GALLON

Verbal hook

When reached for comment, one librarian said: "I don't know why you'd measure it in gallons, but I won't stop you from trying."

Visual hook

The visual hook is the surreal and unexpected juxtaposition of a gas station price sign in front of a traditional brick library building. The bright orange and green of the sign create a strong color contrast that immediately grabs attention and creates a humorous pattern interruption.

Hook strategies

1. relatability-contrast
2. opinions-polarization

Payoff

The payoff is the viewer's immediate 'aha' moment of understanding the joke, creating a positive brand association through cleverness. The entire concept is delivered in a single, shareable frame.

Narrative framework

The Absurd Analogy Gag

Narrative framework logic

To create a humorous and memorable brand message by presenting the brand's core value proposition through an unexpected and absurd real-world analogy. The humor arises from the collision of two unrelated concepts, visually executed as a single, cohesive joke.

Narrative framework breakdown

• frameworkName: The Absurd Analogy Gag
• frameworkType: Standard Narrative
• coreLogic: To create a humorous and memorable brand message by presenting the brand's core value proposition through an unexpected and absurd real-world analogy. The humor arises from the collision of two unrelated concepts, visually executed as a single, cohesive joke.
• confidence: 95
• pendingStatus: created