Selena Gomez dramatic makeup selfies. from @rarebeauty

A carousel of three high-quality selfies of Selena Gomez, each featuring a different hairstyle and a prominent smokey-eye makeup look. The post serves as a teaser for an upcoming event or release on March 1st, leveraging a nostalgic '2016' theme to build anticipation.

Creator: @rarebeauty on Instagram

Video format

Carousel

Verbal hook

when we said 2016 was coming back, we meant it...​ See you March 1.

Visual hook

The immediate visual hook is the celebrity subject, Selena Gomez, combined with a dramatic 'wet look' hairstyle and intense smokey-eye makeup in the first photo. Her direct, intimate gaze in all three photos creates a strong connection with the viewer.

Hook strategies

  1. curiosity-open-loops

Topics: Beauty, Makeup, Fashion

Concepts: Showcase Carousel, Lifestyle Carousel

Formats: Carousel

Elements: Intimate Close-Up, Mood Lighting

Account types: Personal Brand, Brand

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