Recruiter explains new social media job from @jtbarnett

Name: Recruiter explains new social media job from @jtbarnett
Uploaded: 2026-01-24T19:46:29.000Z
Channel: jtbarnett
Description: The creator, a recruiter specializing in social media, explains the rise of a new, in-demand marketing role called "Head of Social." He defines the role's responsibilities, comparing it to a creative director who oversees the entire visual and social strategy for a brand, including social media accounts, events, and partnerships.

The creator, a recruiter specializing in social media, explains the rise of a new, in-demand marketing role called "Head of Social." He defines the role's responsibilities, comparing it to a creative director who oversees the entire visual and social strategy for a brand, including social media accounts, events, and partnerships.

Creator: @jtbarnett on Instagram

Transcript

There is one role right now that every company is coming to me and hiring for. I run a recruiting business, particularly for social media teams. So companies come to us to say, hey. We're looking for a Gen z female, 27 years old in, you know, Idaho that can make 15 to 30 videos per month. And we go out and we find that specific person rank act like a recruiter or a headhunter and find them and place them within the brand, do a full interview process, all that. But something that has been asked t

Topics: Marketing, Career Advice, Social Media Marketing, Content Strategy

169,554 views