Woman happily showcasing colorful skincare. from @bubble

This is a three-photo carousel ad for the skincare brand Bubble. It features a female model with reddish-blonde hair happily posing with and using two different moisturizers. The photos use bright, solid-colored backgrounds to make the colorful product packaging and the model pop, aiming to associate the brand with joy and effective skincare.

Creator: @bubble on Instagram

Video format

Carousel

Video outline

  1. Establish curated collection
  2. Showcase first hero item
  3. Reveal companion item
  4. Direct to purchase

Hook overview

Present the first premium item in a curated collection using minimalist, standardized text to establish the aesthetic and format.

Verbal hook

Our secret to happy skin is always JOY ✨

Visual hook

Bright, contrasting color palettes (orange, teal, and blue) combined with a smiling model making direct eye contact create an immediate feeling of warmth and positivity. The close-up shots of the model and the uniquely shaped, colorful products are visually engaging and interrupt the typical social media feed.

Hook strategies

  1. secrets-shortcuts

Payoff

The final slide completes the visual mini-collection, seamlessly handing off the engagement to the caption's overarching narrative and call-to-action.

Narrative framework

The Curated Catalog Showcase

Narrative framework logic

A minimalist, highly visual digital lookbook that presents a curated selection of items using identical, spec-focused text overlays, relying on the caption to drive the overarching narrative and call-to-action.

Narrative framework breakdown

  • frameworkType: List-Style Narrative
  • frameworkName: The Curated Catalog Showcase
  • coreLogic: A minimalist, highly visual digital lookbook that presents a curated selection of items using identical, spec-focused text overlays, relying on the caption to drive the overarching narrative and call-to-action.
  • confidence: 90
  • pendingStatus: created

Topics: Cosmetics / Skincare, Beauty, Brand Marketing, Lifestyle

Concepts: Product Showcase, Lifestyle Showcase, Brand Manifesto

Formats: Carousel

Elements: Solid Color Background, Intimate Close-Up, Product Placement

Account types: Brand

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