Telling our business origin story from @bad.hambres

Name: Telling our business origin story from @bad.hambres
Uploaded: 2025-05-29T01:43:20.000Z
Duration: 93 s
Channel: bad.hambres
Description: The creator recounts the journey of starting his frozen burrito company, detailing the initial success, a major sales slump that nearly bankrupted them, their various attempts to pivot, and the eventual surge in demand driven by media attention, leading to them selling out and needing to scale up production.

The creator recounts the journey of starting his frozen burrito company, detailing the initial success, a major sales slump that nearly bankrupted them, their various attempts to pivot, and the eventual surge in demand driven by media attention, leading to them selling out and needing to scale up production.

Creator: @bad.hambres on Instagram

Transcript

I'm Hank, and eight months ago, I quit my nine to five job to start a frozen bean and cheese burrito company with my wife, Sam. After selling 19,000 burritos in our first four months, we felt unstoppable. Then sales dropped best, but we'd already scaled up. Team, kitchen, overhead, and the cash was running out. So on top of Phoenix delivery, we launched pickup, wholesale, and hit the farmer's market, but sales kept slipping. It was time to expand. Everyone kept asking, when are you gonna ship? S

Topics: Entrepreneurship, Small Business, Business, Food

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