Marketing expert breaks down BTS content strategy from @house.of.ag

Name: Marketing expert breaks down BTS content strategy from @house.of.ag
Uploaded: 2025-04-09T01:35:48.000Z
Channel: house.of.ag
Description: The creator outlines a strategic framework for brands to produce Behind-the-Scenes (BTS) content in 2025. He breaks down the strategy into five distinct pillars—design, production, campaigns, brand story, and team—using real-world examples from brands like Lacoste and Jacquemus to demonstrate how transparency bridges the gap between brand claims and reality.

The creator outlines a strategic framework for brands to produce Behind-the-Scenes (BTS) content in 2025. He breaks down the strategy into five distinct pillars—design, production, campaigns, brand story, and team—using real-world examples from brands like Lacoste and Jacquemus to demonstrate how transparency bridges the gap between brand claims and reality.

Creator: @house.of.ag on Instagram

Transcript

Is content that every rank should make in 2025, BTS content. So there's five pillars rank should prioritize making BTS content around. And the first is design, like Tier did here where they walk you through the inspo, the design, sketches, and prototypes. Tier how Bad Running wrote an article breaking down the BTS and inspiration behind their Boston marathon campaign. Then second is production BTS like Lacoste did tier, where they showcase fabrics, the stitching, or washes. Or how Jocko takes yo

Topics: Marketing, Brand Marketing, Content Strategy, Business

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