Wimbledon social media strategy breakdown from @house.of.ag
The creator analyzes Wimbledon's social media success, breaking down their strategy of creating 800+ pieces of content in two weeks. He details their four content buckets (athletes, celebrities, spectators, partners), explains how they segment the day to capture specific moments, and outlines the team structure required to execute this high-volume, high-speed operation.
Creator: @house.of.ag on Instagram
Transcript
Is how Wimbledon added nearly 1,000,000 followers in the last two weeks, and it starts with sheer volume where they created over 800 pieces of content in fourteen days, but there's a four part strategy to the science. So let's start with the content buckets, and there's four. So it's the athletes, the celebrities, the spectators, and their partners. And each content bucket has multiple content pillars, both photo and video. Then they segment those content buckets, and they have specific photogra
Topics: Marketing, Social Media Marketing, Content Strategy, Brand Strategy
284,498 views