Expert analyzes menswear brand content strategies from @house.of.ag
The speaker deconstructs the content strategies of three menswear brands, highlighting the successful "vignette" and "production" formats of About Blank and House of Errors while critiquing the repetitive, failing formats of Attere to offer actionable improvement advice.
Creator: @house.of.ag on Instagram
Transcript
Is good content. Versus bad content, menswear. So first is about rank, and there's two content formats that they're hitting to perfection. The first is vignette carousels, and these are single scenes that feel like they could exist within a movie, but they showcase the collection and the lifestyle style that the collection should exist within. Then you've got production and inspiration videos and carousels. Some are five to 10 shot videos like this that bring you into the story and into their mi
Topics: Marketing, Fashion, Content Strategy, Menswear
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