Correct placement for call to action from @devinjatho
The speaker aggressively debunks the common practice of placing CTAs at the end of videos, explaining how it kills watch time. He uses a Marvel movie analogy to introduce a better strategy: placing the CTA at the 'second to last step' of the content to leverage viewer anticipation and trust.
Creator: @devinjatho on Instagram
Transcript
Why the fuck would you ever put your call to action at the end of your videos? Stop it. If you put your call to action at the end, then you're signaling to everyone that your video has no more value and that they should scroll. So no one actually ends up seeing it, and you ruin your fucking watch time. But you also never put it at the beginning because you haven't given your viewer any value yes. So why the fuck would they save this video when there's nothing to save? So if it's not at the begin
Topics: Social Media Marketing, Content Strategy, Marketing