Explain content pillars with exercise from @floofysocials
The creator defines 'content pillars' as core themes for social media strategy and guides viewers through a specific three-step brainstorming exercise to identify their own. She uses visual overlays to demonstrate the process and concludes with a call-to-action to comment for a template and a teaser for the next part of her series.
Creator: @floofysocials on Instagram
Transcript
What on earth are content pillars, and why do we need them? So I'm gonna break it down for you, give you an exercise that will help you create your own pillars. This is part three of my 15 part series confidently create, giving you all the juicy inside secrets that's gonna help you create content that actually excites you. What are content pillars? They are essential core themes and topics that help define your messaging and your overall value. Basically, foundational subjects around the content
Topics: Content Strategy, Social Media Marketing, Marketing, Personal Brand