Designer explains design theft response from @yitaigeng
The creator, a fashion designer, reveals that his unique floral lace shirt has been copied by the fast-fashion brand Shein. He then walks through the steps he takes to protect his brand, such as trademarking his name, and explains the difficulty of protecting specific fashion designs. He contrasts the high-quality craftsmanship and materials of his original shirt with the inferior, cheaper knockoff, and concludes by reframing the theft as a sign of success while advising other small business owners to legally protect their work.
Creator: @yitaigeng on TikTok
Transcript
No this is a shirt I designed and I was just told that it's been copied by Shein. And here are the things I do to protect myself. My brand name is trademarked, so my name, logo, and the best I create are legally protected. Unfortunately, it's very difficult to protect actual fashion designs unless it's a logo or print. I think the hardest part for these fast fashion brands to copy is the craftsmanship. For example, this shirt is made from worse% pure lace and I lined it with Kyla Linens no it's
Topics: Apparel / Fashion, Small Business, Clothing Design, Craftsmanship
504,600 views