Explains new Reels strategy while applying makeup from @claireliz_
The creator explains her shift in Instagram Reels strategy over the past two years. She begins by showing a before-and-after of her view counts, then details her old strategy (short videos, trending sounds, text on screen for mute viewers). She then explains the shift in user behavior on Reels, noting that it's now used more like TikTok with sound on, and cites an article stating 85% of IG video is watched on mute. She contrasts this with her new strategy: longer, talking-head videos that build community, repurposing successful TikToks, and providing value through storytelling. She does all of this while applying her makeup, demonstrating the new, more personal content style she's advocating for.
Creator: @claireliz_ on TikTok
Transcript
The first time in two years, I'm changing up my Reels strategy because recently, my views have looked like this, and I made one easy switch, and now they're looking like this. Reels have changed a lot in the last year because a year ago, mainly people were just posting Reels and not that many people were actually actually consuming reels. If we wanted to consume short form video content, we would go to TikTok. Something else I heavily incorporated into my Instagram reels strategy is that Instagr
Topics: Social Media Marketing, Content Strategy, Creator Economy
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