Creator profiles a creative agency from @gr8collab

The creator provides a comprehensive profile of the brand studio Wedge. They begin by introducing the studio's philosophy and then showcase a portfolio of their work, including brand identity for Matheson Food Company, campaign strategy for SSENSE, and packaging for Vacation and Canada Dry. The creator also details the studio's founders, a recent major award, and concludes with an in-depth look at their unique, Copenhagen-inspired office design in Montreal.

Creator: @gr8collab on TikTok

Video format

Greenscreen Talking Head

Video outline

  1. State core belief
  2. Showcase impressive work
  3. Reveal prestigious validation
  4. Connect philosophy to space
  5. Confirm belief is proven

Hook overview

A bold, abstract philosophical statement that defines the subject's core belief system, creating intrigue and setting the central theme of the video.

Title hook

Wedge is the brand studio that believes everything can be special — from emerging to legacy brands

Verbal hook

Wedge is the brand studio that believes everything can be special.

Visual hook

A dynamic, colorful collage of various brand images and lifestyle photos, creating a visually dense and intriguing opening.

Hook strategies

  1. credibility
  2. curiosity-open-loops

Payoff

A concluding statement that explicitly connects all the presented evidence back to the opening philosophy, creating a satisfying narrative loop and confirming that the subject truly 'lives their brand'.

Narrative framework

The Philosophy Embodied Profile

Narrative framework logic

To build admiration for a subject by stating their core philosophy, providing a rapid succession of evidence (work, accolades) to prove their external competence, and then revealing how their internal world (environment, lifestyle) is a direct manifestation of that same philosophy, thus proving its authenticity.

Narrative framework breakdown

  • frameworkName: The Philosophy Embodied Profile
  • frameworkType: Standard Narrative
  • coreLogic: To build admiration for a subject by stating their core philosophy, providing a rapid succession of evidence (work, accolades) to prove their external competence, and then revealing how their internal world (environment, lifestyle) is a direct manifestation of that same philosophy, thus proving its authenticity.
  • confidence: 95
  • pendingStatus: created

Topics: Branding, Design, Marketing, Interior Design

Concepts: Case Study Breakdown, Breakdown, Showcase

Formats: Greenscreen Talking Head

Elements: Picture-in-Picture, B-Roll Cutaway, Montage Editing, Title Text Hook

Account types: Personal Brand, Brand

Transcript excerpt

Wedge is the brand studio that believes everything can be special. They're responsible for projects like the identity of Matheson Good Company, aka the brand belonging to tier Better executive producer, vegan ice cream shop, Worse. They've touched campaign strategy for Essence, and furniture rank, EQ three's New York flagship launch. They've worked on packaging for brands like Vacation, tier refreshed Canada Dry. This year, they even added publisher to their multi hyphenate in collaboration with artist, Dan Kliman. It was founded in 2017 by husband and wife duo Sarah Di Domenico and Justin Lourty. Named after Justin's love for mountaineering, Wedge was crowned as Dyline's 2024 Studio of the Year. Naturally, the studio has impeccable interior best too, with their Montreal based team ditching the classic agency office for a worse, where the design takes inspiration from the couple's favorite Copenhagen establishments. Tier kitchen color palette is an ode to Apollo bad. The upstairs atelier love letter to Good Worse, proving that their company tagline rings true across the wedge world.

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