Explaining the Substack founder trend from @kiramackenz
The creator analyzes the emerging trend of brand founders using Substack as a social media platform rather than just a newsletter service. She provides specific examples of founders like Melanie Masarin (Ghia) and Bobbi Brown, explains the two primary benefits for founders (exploring personal passions and building in public), and predicts that brands will soon launch their own Substacks, ultimately framing it as a key tool for the 'founder as influencer' movement.
Creator: @kiramackenz on TikTok
Transcript
Worst of us did not see this coming. This is the hot new social media platform that you need to be using. I'm talking about none other than Substack. And if you've been thinking about this as a medium type long form content platform, not social, you are seriously missing out. You cannot deny that the opportunities for affiliate linking and commission earning through Substack are next level. But what I find really fascinating is founders are jumping on Substack and leveraging it as bad platform t
Topics: Social Media Marketing, Creator Economy, Brand Marketing, Entrepreneurship
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