Pregnant celebrity fashion campaign lookbook. from @heavn

A 10-photo carousel for a fashion collaboration between Heaven and Barragán, featuring a pregnant Bhad Bhabie as the model. The photos present an edgy, sports-themed collection in various nighttime settings, serving as a lookbook and promotional campaign for the new line.

Creator: @heavn on Instagram

Video format

Carousel

Verbal hook

🎀ITS A GIRL🎀 BHAD BHABIE for HEAVEN + BARRAGÁN

Visual hook

The striking and unconventional imagery of a visibly pregnant celebrity in edgy, high-fashion scenarios, such as sitting on a motorcycle with billowing purple smoke and posing on a soccer field in extreme platform boots.

Hook strategies

  1. curiosity-open-loops

Topics: Fashion, Brand Marketing, Sports, Streetwear

Concepts: Showcase Carousel, Lifestyle Showcase, Inspo Lookbook

Formats: Carousel

Elements: Mood Lighting, Color Grading

Account types: Brand, Personal Brand

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