Creator rebrands famous chef's product. from @shwinnabego
The creator, a branding expert, tells the story of how his agency was hired by internet chef Jack Mancuso (@chefcuso) to solve a branding crisis. He explains that Cuso's seasoning brand received a cease and desist over its logo right before launching in Target. The creator then breaks down his agency's three-part strategy for the rebrand: 1) incorporating the founder's personality, 2) avoiding cliché branding, and 3) standing out on shelves, showing the design process and revealing the final packaging.
Creator: @shwinnabego on TikTok
Transcript
Here's the story of how the most famous chef on the Internet hit me up to solve his crisis. Now if you don't know Jack, shame on you, but you've most certainly seen his videos making masterful meals. And by his own admission, he claims he's not a chef, but he's a chef in my eyes. Now Jack had a crisis. Jack had a seasoning brand named after him called Couso's, and that brand was getting ready to roll into Target. And just as they're about to roll out, they get a brand's worst nightmare. A cease
Topics: Branding, Marketing, Business, Food
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