Brand partnership failure breakdown from @jordanrogers
A former Nike brand marketer breaks down the history of the Steph Curry and Under Armour partnership, explaining the financial and strategic reasons for the deal. He chronicles Under Armour's peak success and subsequent decline due to business missteps and controversy, analyzing the negative impact on the Curry Brand. The creator concludes by speculating on Curry's potential next moves, predicting he will build his brand independently with private equity funding.
Creator: @jordanrogers on Instagram
Transcript
Steph Curry and Under Armour have announced a split. This is shocking to some, but not surprising if you've been paying attention. Let's break down how we got here rank where Steph might be going next. Hey. I'm Jordan. I spent a decade in brand marketing at Nike, so hit that follow button if you like stuff like this. Speaking of Nike, let's start by dispelling one of the salacious stories you'll see all week. The story goes that Steph left Nike because someone mispronounced his name in a pitch m
Topics: Sports Marketing, Brand Marketing, Business, Basketball
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