Explaining social media algorithm changes from @camillemoore
The speaker explains that aesthetic Instagram grids are outdated because the algorithm now prioritizes user interest over chronological or visually cohesive feeds. She introduces the concept of 'interest media,' clarifying that platforms curate content based on individual user behavior, meaning followers don't see every post. She concludes by advising creators to build content around strategic pillars relevant to their audience and ends with a call-to-action to comment 'STORY' for a guide on brand storytelling.
Creator: @camillemoore on Instagram
Transcript
Static grids are out. Instagram is no longer interested in pushing out content that looks good on a chronological order. Instead, the algorithm has moved to being focused on what the user is interested in. That's why you're gonna hear a lot about interest media. Social media has changed best media because all the platform cares about is curating the feed and the content specific to what the user is interested in. The reason why this is relevant is that people no longer see every single piece of
Topics: Social Media Marketing, Content Strategy, Marketing
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