Explaining brand social media strategy from @jtbarnett

Name: Explaining brand social media strategy from @jtbarnett
Uploaded: 2025-02-25T02:51:07.000Z
Duration: 137 s
Channel: jtbarnett
Description: The creator explains the evolution of company social media strategy, arguing that the old model of a single brand account is obsolete. He outlines a new 'network' model where brands create multiple, distinct accounts tailored to specific demographics and content series, using companies like ESPN and ClickUp as examples of this successful approach.

The creator explains the evolution of company social media strategy, arguing that the old model of a single brand account is obsolete. He outlines a new 'network' model where brands create multiple, distinct accounts tailored to specific demographics and content series, using companies like ESPN and ClickUp as examples of this successful approach.

Creator: @jtbarnett on TikTok

Transcript

I'm gonna share with you guys how the best brands in the world are gonna do social media the rest of this year, and I would love for you to share this with your team so you guys can go and crush it yourself. The opportunity right now is still organic social media, but it's going to evolve. Historically, brands on social media show up with one account. No think about this. You launch an account on TikTok. You launch an account on Instagram. It's your brand. That's the thing that you do. That's yo

Topics: Social Media Marketing, Content Strategy, Marketing, Brand Strategy

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