Satirical sign about marketing jobs from @semrush

Video format

Carousel

Video outline

1. Hook with a relatable premise
2. Establish it as a series
3. Promise insightful/funny examples

Hook overview

The cover slide functions entirely as a hook, establishing a compelling and relatable 'what if' scenario that makes the user want to swipe to see the answer.

Title hook

If marketing job titles were accurate

Verbal hook

Tell us yours and you might get featured next time 👀

Visual hook

The visual hook is the clean, professional aesthetic of an office sign being used to present a satirical and relatable premise. This juxtaposition between the formal presentation and the informal, humorous topic creates curiosity and visual interest.

Hook strategies

1. relatability-contrast
2. curiosity-open-loops

Payoff

The payoff (the 'accurate' titles) is implied to be delivered on the subsequent slides. This slide's sole purpose is to set up the premise and create the need for that payoff.

Narrative framework

The Relatable Premise Series

Narrative framework logic

Uses a cover slide to introduce a high-concept, relatable 'what if' scenario. This premise acts as a hook, with a 'Part X' label signaling a recurring series, building anticipation for the examples or answers on the following slides.

Narrative framework breakdown

• frameworkName: The Relatable Premise Series
• frameworkType: Standard Narrative
• coreLogic: Uses a cover slide to introduce a high-concept, relatable 'what if' scenario. This premise acts as a hook, with a 'Part X' label signaling a recurring series, building anticipation for the examples or answers on the following slides.
• confidence: 85
• pendingStatus: created