Fan comments praise actress's voice from @gameofthrones
A promotional image featuring a still from the TV show 'House of the Dragon' overlaid with a title 'You Asked' and numerous screenshots of fan comments. The comments praise actress Phia Saban's voice, serving as social proof for a collaboration with the Calm app, as mentioned in the caption.
Creator: @gameofthrones on Instagram
Video format
Carousel
Video outline
- Frame the audience's desire.
- Showcase overwhelming social proof.
- Deliver the requested solution.
Hook overview
The single slide acts as a unified hook. It opens with a direct address to the audience ('You Asked'), immediately establishing a conversational premise that the brand is listening and responding.
Title hook
You Asked
Verbal hook
The realm whispers.
Visual hook
A dramatic scene from a popular fantasy TV show featuring two characters in an intense conversation, combined with a collage of user comments that creates visual texture and encourages reading.
Hook strategies
- credibility
Payoff
The payoff is strategically placed in the caption, not on the slide itself. After the slide builds up the 'ask,' the caption delivers the 'answer' by announcing the new content and providing a direct call-to-action, completing the narrative loop and converting interest into engagement.
Narrative framework
The 'You Asked, We Delivered' Framework
Narrative framework logic
This framework builds community and drives action by framing a product or content launch as a direct response to audience demand. It uses curated user-generated content (comments, tweets) as overwhelming social proof to validate the audience's desire before revealing the solution in the caption.
Narrative framework breakdown
- frameworkName: The 'You Asked, We Delivered' Framework
- frameworkType: List-Style Narrative
- coreLogic: This framework builds community and drives action by framing a product or content launch as a direct response to audience demand. It uses curated user-generated content (comments, tweets) as overwhelming social proof to validate the audience's desire before revealing the solution in the caption.
- confidence: 95
- pendingStatus: created
Topics: Entertainment, Media Promotion, Celebrity, Wellness
Concepts: Social Proof Showcase
Formats: Carousel
Elements: Text Overlay, Social Proof Screenshot, Digital Collage
Account types: Brand
1,289,475 views