Funny costume in public setting from @dunkin
The video shows a person wearing a large pumpkin head costume standing in line inside a coffee shop. A text overlay frames this as an example of someone who is extremely excited for the pumpkin season, creating a humorous and relatable piece of content.
Creator: @dunkin on Instagram
Video format
One Shot
Video outline
- Present relatable prompt
- Show mundane setting
- Reveal absurd embodiment
Hook overview
A direct call-to-action text overlay that frames the video as a shareable meme and primes the viewer to look for an example of extreme emotion (e.g., 'send to someone who is THIS...').
Title hook
send to someone who is THIS excited for pumpkin
Visual hook
An unexpected and humorous visual of a person wearing a giant, carved pumpkin head as a costume while standing in line at a normal coffee shop.
Hook strategies
- relatability-contrast
Payoff
The payoff is the immediate comedic recognition where the viewer connects the absurd visual to the relatable prompt from the hook. This creates a satisfying punchline that encourages the viewer to follow the call-to-action and share the video.
Narrative framework
The Absurd Embodiment Framework
Narrative framework logic
To create a highly shareable piece of content by visually representing a common feeling or seasonal obsession in an exaggerated, absurd way within a mundane, everyday setting.
Narrative framework breakdown
- frameworkName: The Absurd Embodiment Framework
- frameworkType: Standard Narrative
- coreLogic: To create a highly shareable piece of content by visually representing a common feeling or seasonal obsession in an exaggerated, absurd way within a mundane, everyday setting.
- confidence: 95
- pendingStatus: created
Topics: Lifestyle, Comedy, Food, Beverages
Concepts: Relatable One Shot, Candid Spectacle
Formats: One Shot
Elements: Text Overlay, Trending Audio
Account types: Personal Brand, Brand