Comparing past life to motherhood from @life.withkeri

The creator directly addresses the camera, reminiscing about her past lifestyle which consisted of cigarettes, tanning, iced lattes, and Adderall. She then contrasts this with her current life, humorously complaining that she now spends her time at the pool arguing with her kids about applying sunscreen.

Creator: @life.withkeri on Instagram

Video format

Yap

Video outline

  1. Pose nostalgic question
  2. List idealized past actions
  3. Contrast with mundane present
  4. Deliver comedic punchline

Hook overview

A rhetorical question that uses nostalgic slang ('used to hit') to prime the audience for a relatable story about the past.

Title hook

YOU KNOW WHAT

Verbal hook

You know what used to hit back in the day?

Visual hook

A close-up shot of the speaker's face, wearing large sunglasses and a cap in a bright, outdoor setting.

Hook strategies

  1. relatability-contrast

Payoff

A direct address to the audience ('You know what I'm saying?') that serves as a final relatability check-in, seeking validation and solidifying the shared experience.

Narrative framework

The Then vs. Now Lament

Narrative framework logic

To generate humor and relatability by creating a stark, comedic contrast between an idealized, carefree past and a mundane, responsibility-laden present.

Narrative framework breakdown

  • frameworkName: The Then vs. Now Lament
  • frameworkType: Standard Narrative
  • coreLogic: To generate humor and relatability by creating a stark, comedic contrast between an idealized, carefree past and a mundane, responsibility-laden present.
  • confidence: 95
  • pendingStatus: created

Topics: Motherhood, Lifestyle, Comedy, Nostalgia

Concepts: Relatable One Shot, Storytime

Formats: Yap

Elements: Text Overlay

Account types: Personal Brand

Transcript excerpt

You know what used to hit back in the day? A Newport, a tanning bed, a large iced latte, and a fucking Adderall. That used to be my life. And now I'm at the pool arguing with my kids tier putting fucking sunblock on. You know what I'm saying?

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