Founder's journey and product launch from @jadebeguelin
The creator tells the origin story of her skincare brand, 4AM Skin, which she co-founded with her best friend. She explains the problem they aimed to solve for busy people, details the two-year development process of their flagship product 'Clean Sheets,' and describes their viral launch. The narrative climaxes with the 'mistake' of running out of stock and the founder's gut-wrenching decision to risk all their cash reserves on a massive restock, before concluding with a call-to-action for the newly available product.
Creator: @jadebeguelin on TikTok
Transcript
Left my corporate job to start a skincare brand for party girls and made a mistake that almost cost me everything. I'm Jade, and this is Sabrina, and we're two best friends from college who are now the cofounders of four AM Skin. After college, I worked on Wall Street while Sabrina went to medical school. We built four AM Skin because even though we were living very different lives, we both didn't have time for 12 step skin care routines, and we refused to accept that our skin had to suffer just
Topics: Entrepreneurship, Cosmetics / Skincare, Brand Marketing, Product Launch