Improve brand content with storytelling. from @lukas.mullen
The creator expresses frustration with generic 'white studio model shots' used by brands. He then presents a superior alternative, showcasing a video from the brand 'Vescartes' where the model is static but the background is dynamic and tells a story. He explains that this approach adds 'lore' and layers to a brand's campaign, and concludes by contrasting this effective method with the 'garbage' studio photos, questioning why brands that use them wonder about their low engagement.
Creator: @lukas.mullen on Instagram
Video format
Split screen
Video outline
- State common industry problem
- Reveal superior new method
- Explain why it works
- Contrast with failed method
Hook overview
An aggressive declaration of frustration with a widely accepted but flawed standard, creating an immediate 'us vs. them' dynamic.
Title hook
Easy Content Improvement
Verbal hook
If I see one more white studio model shot, I am going to lose it.
Visual hook
A picture-in-picture format showing the creator's expressive face in a small box overlaid on a visually distinct background video of a person on an outdoor sports court.
Hook strategies
- opinions-polarization
- secrets-shortcuts
Payoff
The viewer feels empowered with a clear, actionable strategy and a sense of superiority for now knowing the 'right' way to do things, while the old way is definitively discredited.
Narrative framework
The Contrarian Solution
Narrative framework logic
To establish authority by aggressively condemning a common, low-effort practice and presenting a more sophisticated, effective alternative as the clear solution, thereby empowering the viewer with insider knowledge.
Narrative framework breakdown
- frameworkName: The Contrarian Solution
- frameworkType: Standard Narrative
- coreLogic: To establish authority by aggressively condemning a common, low-effort practice and presenting a more sophisticated, effective alternative as the clear solution, thereby empowering the viewer with insider knowledge.
- confidence: 95
- pendingStatus: created
Topics: Content Strategy, Brand Strategy, Marketing
Concepts: Good vs Bad, Case Study Breakdown, Hot Take
Formats: Split screen
Elements: Picture-in-Picture, B-Roll Cutaway, Title Text Hook
Account types: Personal Brand
Transcript excerpt
If I see one more white studio model shot, I am going to lose it. This is what we're doing instead. No more photos, it's a reel no. But tier model doesn't have to do anything because the real juice is in the background, where there's something completely unrelated happening. And think about how you can stack these videos to create layers in your campaign. Each video is an opportunity to add more lore to your world. It's that easy, but you guys would rather post this garbage and wonder why you get 12 likes.
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