Improve brand content with storytelling. from @lukas.mullen
The creator expresses frustration with generic 'white studio model shots' used by brands. He then presents a superior alternative, showcasing a video from the brand 'Vescartes' where the model is static but the background is dynamic and tells a story. He explains that this approach adds 'lore' and layers to a brand's campaign, and concludes by contrasting this effective method with the 'garbage' studio photos, questioning why brands that use them wonder about their low engagement.
Creator: @lukas.mullen on Instagram
Transcript
If I see one more white studio model shot, I am going to lose it. This is what we're doing instead. No more photos, it's a reel no. But tier model doesn't have to do anything because the real juice is in the background, where there's something completely unrelated happening. And think about how you can stack these videos to create layers in your campaign. Each video is an opportunity to add more lore to your world. It's that easy, but you guys would rather post this garbage and wonder why you ge
Topics: Content Strategy, Brand Strategy, Marketing
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