Lip balms in a dessert glass from @summerfridays

A high-quality studio photograph promoting new Summer Fridays Lip Butter Balms. The products are creatively displayed inside a martini glass with scoops of sorbet and fresh fruit, set against a vibrant pink background to evoke a summery, indulgent theme.

Creator: @summerfridays on Instagram

Video format

Carousel

Verbal hook

Three new flavors, one very sweet summer. 🍑🍇🍨

Visual hook

An unexpected and visually appealing composition of lip balm tubes arranged in a martini glass with colorful scoops of sorbet and fresh fruit. The vibrant, monochromatic color scheme creates a strong color pop and a thematic link between cosmetics and dessert.

Hook strategies

  1. transformation-payoff

Topics: Cosmetics / Skincare, Product Launch, Brand Marketing, Food

Concepts: Product Showcase, Themed Announcement, Vibe Showcase

Formats: Carousel

Elements: Thematic Staging, Solid Color Background, Shallow Depth of Field

Account types: Brand

581,565 views