Promotional poster for a bagel tour. from @fishwife

Video format

Single Photo

Video outline

1. Lead with Brand & Headline
2. Introduce the Special Hook
3. Provide Actionable Logistics
4. Anchor with Hero Visual

Hook overview

The Brand + Event Title Lockup. This top-level visual block immediately establishes the brand identity and the primary subject of the announcement, creating instant context and grabbing attention with a bold, stylized title.

Title hook

BAGEL TOUR

Verbal hook

IT’S A SMOKED SALMON BAGEL TOUR!!!! 🥯

Visual hook

A large, colorful, and appetizing illustration of a bagel loaded with smoked salmon, cream cheese, red onions, and capers. The bold, vibrant colors and retro-style typography create immediate visual interest.

Hook strategies

1. curiosity-open-loops
2. transformation-payoff

Payoff

The Complete Information Drop. The final section of the graphic provides all necessary details in a structured format, empowering the user to take action. It resolves the initial hook by delivering the complete 'how, where, and when.'

Narrative framework

The All-In-One Announcement

Narrative framework logic

To consolidate a multi-faceted announcement into a single, visually dense graphic that guides the viewer's eye through a hierarchy of information: Identity -> Headline -> Justification -> Logistics, anchored by a central hero image.

Narrative framework breakdown

• frameworkName: The All-In-One Announcement
• frameworkType: Standard Narrative
• coreLogic: To consolidate a multi-faceted announcement into a single, visually dense graphic that guides the viewer's eye through a hierarchy of information: Identity -> Headline -> Justification -> Logistics, anchored by a central hero image.
• confidence: 95
• pendingStatus: created