Marketing trend breakdown with examples from @var.aunevik

Name: Marketing trend breakdown with examples from @var.aunevik
Uploaded: 2026-04-29T17:26:35.000Z
Duration: 48 s
Channel: var.aunevik
Description: The creator explains what she predicts will be the biggest marketing trend of 2026: companies making ads about their ads. She uses Apple's stop-motion ad and Coinbase's practical effects ad as case studies, showing how both brands released secondary 'making-of' content. She concludes that in an age of AI, showing the human process proves authenticity and has become the marketing campaign itself.

The creator explains what she predicts will be the biggest marketing trend of 2026: companies making ads about their ads. She uses Apple's stop-motion ad and Coinbase's practical effects ad as case studies, showing how both brands released secondary 'making-of' content. She concludes that in an age of AI, showing the human process proves authenticity and has become the marketing campaign itself.

Creator: @var.aunevik on Instagram

Transcript

Companies are now making ads about their ads. Take Apple and the MacBook No launch. The video is handmade miniatures in stop motion. Then they released a whole second video showing you exactly how they built the first one. And Coinbase did the same thing with your way out. The ad looks like a low poly CGI, except it's not. It's all real rank painted costumes and real sets and actors. And they made sure you knew that by making yet another ad showing the process. So what's happening here? The behi

Topics: Marketing, Advertising, Brand Strategy, Content Strategy

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