Sustainable beef company fights industry from @zephzoid
The creator tells the story of Santa Carota Beef, a company that developed a sustainable carrot-finishing method for cattle. He explains how their success was threatened when a large meat processor allegedly mixed foreign beef with their product, leading to a lawsuit aimed at putting them out of business. The creator uses this story as a case study to highlight the problem of corporate consolidation in the beef industry, showing an infographic of the 'Big 4' companies, before promoting his own app, Localized Farmers Market, as a solution for consumers to buy directly from local ranchers and concludes with a call to action to support Santa Carota Beef.
Creator: @zephzoid on Instagram
Transcript
This is what happens when you fight back against the system, and the system bites back. Danna Corrado beef went viral for their new method of finishing beef on carrots, a sustainable alternative to conventional feedlot. They even published testing results showing they go through a remarkable 1,000,000 pounds per day yes none of that is metabolized into sugar as cows are ruminant animals. Customers love the taste and Santa Clarita sells it as a premium because it is, but that all came crashing do
Topics: Agriculture, Business, Sustainability, Food Politics
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