App launch brand manifesto video from @joinwabi
The speaker begins by questioning when the internet stopped being fun, reminiscing about a time when people created things just for the joy of it. He then transitions to discussing how the pressure for money, followers, and the fear of judgment have stifled modern creativity. Finally, he pivots to introduce 'Wabi,' a new platform built by a collective of founders and creatives, designed to bring back the joy of creating without judgment, showcasing the app's interface and the team behind it.
Creator: @joinwabi on Instagram
Video format
Talking Head Edit
Video outline
- State relatable nostalgic problem
- Contrast past versus present
- Show pain of giving up
- Reveal community driven solution
- Deliver empowering final prompt
Hook overview
A philosophical, nostalgic question that challenges the current negative state of a universally used medium to immediately filter for a specific psychographic.
Title hook
When did the internet stop being fun?
Verbal hook
When did the Internet stop being fun?
Visual hook
A young man sitting cross-legged on the floor in a dimly lit room, looking down at his phone, with large, stylized text appearing dynamically around him in the physical space.
Hook strategies
- opinions-polarization
- curiosity-open-loops
Payoff
An empowering, open-ended call to action that challenges the viewer to use the new solution, shifting them instantly from passive consumer to active participant.
Narrative framework
The Nostalgic Manifesto
Narrative framework logic
Hook the viewer with a relatable loss of joy in a specific niche, explain how modern pressures ruined it, and introduce the product as the ultimate return to that pure state.
Narrative framework breakdown
- frameworkName: The Nostalgic Manifesto
- frameworkType: Standard Narrative
- coreLogic: Hook the viewer with a relatable loss of joy in a specific niche, explain how modern pressures ruined it, and introduce the product as the ultimate return to that pure state.
- confidence: 95
- pendingStatus: created
Topics: Internet Culture, Creator Economy, App, Content Creation
Concepts: Brand Manifesto
Formats: Talking Head Edit
Elements: Text Overlay, B-Roll Cutaway, Screen Recording, Grid Layout Showcase
Transcript excerpt
When did the Internet stop being fun? Growing up, you'd make things just because. A shitty drawing of your family, a weird website for your friend, a video no one would ever see, and you were proud because you made it. But somewhere along the way, the first step of creativity became what would other people want, not what would I want. Make it to make money, make it to get followers, make it to win. And if you don't win, why even try? So you think, you plan, you almost tier, and then you drop it. Not because the idea wasn't good, but because someone might judge judge it. And their judgment is louder than your creativity. So you never make anything. But what if you did? And that's when we have the idea to bring a whole bunch of founders, designers, creatives together to make a new platform. A place where creating is the whole point where you can make that app, tell that story, build that weird thing only you would think of. So what are you gonna make? That Lobby.