Library CEO trendjacking comedy skit from @columbuslibrary

The video opens with an employee pitching a viral trend to the Columbus Metropolitan Library CEO, showing her articles and comments about other brand CEOs eating their products. The employee reveals the internet wants her to eat a book. The CEO then breaks the fourth wall, introduces herself directly to the camera, and humorously takes a bite out of a realistic book-shaped cake to satisfy the internet's demands. She concludes with a call to action to visit the local library and read books rather than eat them, ending on a comedic banter with the employee.

Creator: @columbuslibrary on Instagram

Video format

Skit

Video outline

  1. Introduce absurd premise
  2. Explain trend context
  3. Address audience demand
  4. Execute visual twist
  5. Deliver brand message

Hook overview

Presenting a ridiculous question or headline based on a current internet trend applied to an unexpected context.

Title hook

Will the Columbus library CEO eat a book?

Verbal hook

Will the Columbus library CEO eat a book?

Visual hook

An employee enthusiastically presents printed social media comments and news headlines to a confused executive sitting at a professional office desk.

Hook strategies

  1. curiosity-open-loops

Payoff

A brief, humorous epilogue that releases tension and rewards viewers who watched to the very end.

Narrative framework

The Absurd Trend Hijack

Narrative framework logic

Taking a viral trend from one industry and absurdly applying it to an unrelated industry, culminating in a visual gag that delivers a brand message.

Narrative framework breakdown

  • frameworkName: The Absurd Trend Hijack
  • frameworkType: Standard Narrative
  • coreLogic: Taking a viral trend from one industry and absurdly applying it to an unrelated industry, culminating in a visual gag that delivers a brand message.
  • confidence: 95
  • pendingStatus: created

Topics: Brand Marketing, Reading Lifestyle, Comedy

Concepts: Trendjacking, Fourth Wall Break

Formats: Skit

Elements: On-screen comment hook, Text Overlay

Account types: Brand

Transcript excerpt

Will the Columbus library CEO eat a book? Make this CEO eat a good. Columbus library gets in on the burger beef. What is this all about? Okay. Well, it starts with McDonald's. The CEO, he ate the hamburger. And then the Burger King CEO, he ate the hamburger too. He ate his hamburger. And now you want me to eat a book? It's the Internet that wants you to eat the book. Go ahead. But but get this. What is fat? Hi. I'm Lauren Hagen, CEO of Columbus Metropolitan Library. Last week, more than 50,000 of you made your voice clear. You'd like me to eat my words. More accurately, the words of our social media admin who did not tell me about this. No that's a delicious story. Check out your local library. But please remember, read them, don't eat them. Do you think this counts toward my reading goal this year? As long as I still have a job. You do?