Awkward man eating Wendy's burger from @wendys

A comedic promotional photo for Wendy's 'Chief Tasting Officer' contest, using an intentionally awkward mid-bite photo to roast an 'applicant' and encourage followers to submit better entries.

Creator: @wendys on Instagram

Video format

Single Photo

Verbal hook

Our first Chief Tasting Officer application is in, and lets just say the bar is LOW.

Visual hook

An uncomfortably close, mid-bite shot of a man staring blankly while eating a burger, creating immediate pattern interruption through its awkward, unpolished aesthetic.

Hook strategies

  1. opinions-polarization

Topics: Food, Brand Marketing, Advertising

Formats: Single Photo

Elements: Product Placement, Intimate Close-Up

Account types: Brand