Creator's hot take on followers from @bonusfootage
The creator presents the argument that follower size is an overrated metric, using the analogy of a college degree to explain how both have lost their former importance. He elaborates that both companies and social media platforms now prioritize current, relevant output and skills over past achievements or vanity metrics. The creator concludes by stating that smart brands value a creator's present ability to adapt and produce engaging content, rather than just their historical follower count.
Creator: @bonusfootage on Instagram
Transcript
Follower size is the new college degree. They both used to be really important. They both look good on paper. They both are something that make your parents proud. But what companies, when they're hiring now, they care about current projects that you've been working on. What can you do for me right now? The same thing with creators. The platforms don't care about the 150,000 followers you got five years ago. They care about how can you create stuff to keep people on our platform right now for th
Topics: Creator Economy, Content Strategy, Social Media Marketing
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