Creator analyzes viral startup strategy from @bonusfootage
The creator analyzes the marketing strategy of the startup Kinso, which went viral before having a product. He breaks down their success into two principles: giving their social creator ownership over ideas and giving them actual equity in the company. He argues this "owner's mind" approach is more effective than a simple paycheck and concludes by offering a practical framework for other brands to find and trial top-tier creative talent.
Creator: @bonusfootage on Instagram
Transcript
This startup went viral before having a product. This isn't about tactics. This is about principles. The founders gave their social creator ownership in two different ways. First, owning the ideas. They hired an a player, trialed them, and now trust them so they can get out of the way. Oh, slowing down the process with exaggerated reviews. The shots on good. Or two, even more important, if given our actual ownership through shares. This is the dream scenario for a better, but also for the brand.
Topics: Marketing, Startup, Content Strategy, Creator Economy
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