Exposing butter brand's marketing claims from @zephzoid
The creator presents an investigative breakdown of Kerrygold butter, arguing that its marketing as "Pure Irish Butter from Grass-Fed Cows" is deceptive. He provides evidence from the company's website and news articles to show that the cows are also fed GMO corn and soy, and cites lab tests that found PFAS (forever chemicals) in the packaging. The creator contrasts this industrial model with local American producers, concluding that buying from brands like Kerrygold harms the local food system and misleads health-conscious consumers, before promoting a solution of shopping locally via an app.
Creator: @zephzoid on Instagram
Transcript
Hate that it's come to this, but it appears that deceptive marketing has also reached butter. It turns out, Kerrygold's pure Irish butter from grass fed cows is also fed GMO corn and soy, and has tested for forever chemicals. Perigold cows receive an estimated 90 to 95% of their diet from grass, but that remaining five to 10% supplementary feed includes some GMO containing ingredients. Unfortunately, it's not just the feed. PFAS, also known as forever chemicals, were found in their packaging by
Topics: Food, Health, Marketing, Local
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