Trending audio shows product popularity from @drinkpoppi

A hand reaches into a fully stocked fridge and pulls out a can of Poppi's Shirley Temple flavor. A text overlay and a trending audio are used to humorously personify the drink, suggesting it's extremely popular and desired by everyone since its release.

Creator: @drinkpoppi on TikTok

Video format

One Shot

Video outline

  1. Establish desirable context
  2. Highlight a single subject
  3. Assign personality via audio

Hook overview

The video opens with a visually satisfying or aspirational scene featuring a collection of items, immediately drawing the viewer in with a sense of order and abundance.

Title hook

shirley temple since she joined the poppi lineup

Verbal hook

Every fucking person in this place fancies me.

Visual hook

A visually satisfying shot of a fully stocked and organized fridge with colorful soda cans, with a hand moving into the frame to grab one, creating immediate action.

Hook strategies

  1. relatability-contrast

Payoff

The payoff is the viewer's cognitive 'click' when they connect the visual action to the audio's meaning. This re-contextualization of the object as a character with a personality delivers the intended humor or emotional impact.

Narrative framework

The Audio Personification

Narrative framework logic

Using a trending or comedic audio clip to assign a human personality or status to an inanimate object, creating humor and narrative through the juxtaposition of the visual action and the unrelated sound.

Narrative framework breakdown

  • frameworkName: The Audio Personification
  • frameworkType: Standard Narrative
  • coreLogic: Using a trending or comedic audio clip to assign a human personality or status to an inanimate object, creating humor and narrative through the juxtaposition of the visual action and the unrelated sound.
  • confidence: 95
  • pendingStatus: created

Topics: Beverages, CPG, Brand Marketing

Concepts: Relatable One Shot

Formats: One Shot

Elements: Text Overlay, Trending Audio

Account types: Brand

Transcript excerpt

Every fucking person in this place fancies me.

4,600,000 views