Comparing good vs bad content from @house.of.ag
The creator compares the content strategies of three coffee machine brands to illustrate the difference between good and bad marketing. He critiques Breville and Lelit for having generic, narrative-lacking content, then praises La Marzocco for building an aspirational 'home barista' narrative that pulls customers in. He concludes by stating that the best brands pull, not push, with their content.
Creator: @house.of.ag on Instagram
Transcript
Is good content versus bad content coffee brands. So worse is Breville, and you need to look at their last 20 pieces of content to truly understand their content strategy. And the reality is tier creative feels like stock content when people want stories. We're done with single image worst like this. Instead, hit a single scene vignette like this or a carousel. But the problem is the content lacks a narrative, which is the through line for all of your content pieces. Instead of ideas best feelin
Topics: Content Strategy, Brand Marketing, Coffee, Social Media Marketing
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