Storytelling while applying makeup from @merit

The creator, Whitney Leavitt, performs a full makeup routine while recounting her experience on 'Dancing with the Stars.' She discusses the finale, shares the backstory of a freestyle dance she performed after being eliminated, and explains the emotional significance of the performance. Interspersed with her story, she provides mini-tutorials on how she applies her blush and a specific lip combination, before concluding by announcing her future career plans, including her first movie role and a hint about a project in New York.

Creator: @merit on TikTok

Video format

Yap

Video outline

  1. Hook with a promise
  2. Share a setback
  3. Reveal a surprise twist
  4. Detail the emotional peak
  5. Announce future plans

Hook overview

An immediate, direct-to-camera statement that creates an information gap and promises a story is about to be told.

Verbal hook

A lot has happened these past couple days. Let's talk about it.

Visual hook

Creator holds a gold and glass serum bottle and dispenses the product onto the back of her hand, signaling the start of a makeup routine.

Hook strategies

  1. curiosity-open-loops

Payoff

A two-part resolution that first answers the audience's implicit question of 'What's next?' with a major announcement, followed by a cryptic final tease that leaves them with lingering curiosity.

Narrative framework

The GRWM Confessional

Narrative framework logic

A dual-narrative structure where a continuous, personal story is told while performing a parallel, routine activity. The physical action provides pacing and visual interest, while the story provides emotional engagement and insider information.

Narrative framework breakdown

  • frameworkName: The GRWM Confessional
  • frameworkType: Standard Narrative
  • coreLogic: A dual-narrative structure where a continuous, personal story is told while performing a parallel, routine activity. The physical action provides pacing and visual interest, while the story provides emotional engagement and insider information.
  • confidence: 95
  • pendingStatus: created

Topics: Beauty, Entertainment, Lifestyle

Concepts: Pope In The Pool Multitask, Vulnerable Monologue, Get Ready With Me

Formats: Yap

Elements: Jump Cut, Text Overlay

Account types: Brand, Personal Brand

Transcript excerpt

A lot has happened these past couple days. Let's talk about it. I cannot stop thinking about the Dancing with the Stars finale. Every single finalist performed with so much heart, so much energy. Like, it was such a beautiful night. I was so grateful to just even be in the ballroom. Before Mark and I got eliminated, we had this idea for a freestyle that we worse really passionate, really excited about. No, obviously, when we got eliminated, we were really bummed. But then the Alex Cooper called and told us that her and ABC wanted to make this freestyle happen. I'm not gonna lie. Mark and I were a little bit overwhelmed because we only had two, two and a half days to put this whole production together. After we got eliminated, we didn't think that tier going to be able to share this with the world. Everything just kind of organically happened, and he said something that really resonated with me, and he said that I think just some art is meant to be shared. It's bigger than us, and that's what this piece felt like to the both of us. Some people think that I apply my blush very weirdly, but I learned this from professional makeup artists. I'll put the blush on the top of my hand becau

597,800 views