Makeup routine with career nostalgia from @merit

Video format

Speaker address

Video outline

1. Contrast past self with present
2. Explain catalyst for change
3. Share nostalgic, related anecdote
4. Tell cautionary product story

Hook overview

Establish a humorous and relatable contrast between a past version of the self and the present version, creating an immediate 'before and after' premise.

Verbal hook

I'm about to do my makeup, but don't tell 2,003 me because she only liked to wear a smokey eye, a red lip, a black brow, and a full face of contour.

Visual hook

A medium close-up shot of the creator speaking directly to the camera with an engaging and expressive facial expression.

Hook strategies

1. relatability-contrast

Payoff

The payoff is the successful demonstration of the new method, validated by the stories of past struggles. This leaves the viewer with both practical knowledge and a sense of personal connection to the creator's journey.

Narrative framework

The Then & Now Transformation Story

Narrative framework logic

A personal story of evolution is woven into a practical demonstration. The narrative uses nostalgia and past mistakes to build authority and relatability, framing the current method or product as a hard-won solution.

Narrative framework breakdown

• frameworkName: The Then & Now Transformation Story
• frameworkType: Standard Narrative
• coreLogic: A personal story of evolution is woven into a practical demonstration. The narrative uses nostalgia and past mistakes to build authority and relatability, framing the current method or product as a hard-won solution.
• confidence: 95
• pendingStatus: created

Transcript excerpt

I'm about to do my makeup, but don't tell 2,003 me because she only liked to wear a smokey eye, a red lip, black brow, and a full face of contour. I'm slightly more subtle no. Thanks to my makeup artist on the Sweet Life, she really taught me to pick one focal point of my makeup and stick with that. And so for me now, I feel like I really like to focus on my skin and just sort of enhancing instead of masking. Looking back on the Disney days, it was just so much fun. London Tipton was my absolute dream character. I literally loved stepping into her shoes every single day. She had my dream closet. More was more. It was like the best of the maximalist two thousands fashion. So I love this blush because you cannot overdo it. And trust me, I have overdone it. I have this picture of me on a red carpet from, like, 2006 where I have bright pink