Creator explains TikTok trend findings from @caseymorrowlewis
The creator, a youth consumer trend analyst, explains her process of watching and tallying all the 'in and out' TikToks to identify emerging trends for the new year. She justifies this research by mentioning her newsletter for brands, then breaks down her findings into two main categories: self-care oriented 'ins' (like early bedtimes and reading) and consumer-minded 'ins' (like dinner parties), providing specific examples for each.
Creator: @caseymorrowlewis on TikTok
Transcript
I watched every single In No Out TikTok that I good, and then I tallied up all of the emerging trends to figure out, okay, what is In N Out for the next year? Why did I do this? I'm a millennial with a newsletter about youth consumer trends, a lot of brands subscribe to this to understand what the youths are doing because a lot of adults don't spend any time on TikTok. A lot of people factor in their own personal goals and resolutions with these in and out lists, But then there's a lot of consum
Topics: Marketing, Content Strategy, Lifestyle
148,600 views